Building My Personal Website: How I Designed My Digital Identity
This semester, one of the most important projects I worked on was building my personal website from scratch. I have used social media platforms before, but creating a full website felt very different, it required me to think about my brand, my audience, and the kind of story I want to tell about myself as a Music Business student.
What surprised me during this process is how much web design is connected to the ideas we learned in class: clarity, consistency, storytelling, and understanding my audience.
Before starting the actual design, I first tried to define who my website audience is and what kind of brand voice I want to communicate. I hope that people who may visit my site in the future, such as music industry professionals, potential employers, collaborators, and anyone interested in marketing, can quickly understand who I am, what I study, and what my interests are. Since many of these audiences have a certain level of professional background, I want my brand voice to be professional and clear. At the same time, I also hope it feels warm, so people can see that I am not only someone who shows my work, but also someone who is willing to share my stories and personal growth.
For the visual design, I spent a lot of time adjusting colors, fonts, and layout. I eventually chose a bright orange as the main color of my website because it feels energetic and represents my interest in creativity and the music industry. For the fonts and layout, I tried to keep everything simple with enough white space, so the content feels more comfortable to read. I also revised the structure of the homepage several times because I wanted visitors to be naturally guided through the page—from the introduction at the top, to my projects, blog posts, and finally to my About section. This process helped me understand that visuals and content are not separate; the visual design is also part of the storytelling.
Writing the About page was the most challenging part of the whole website. I wanted it to stay professional, but also show my real background, especially my experience studying in a cross-cultural environment. Moving between different cultures made me pay more attention to how people understand content, how they build connections through stories, and how the environment influences their taste and behavior.
Building the blog section is where I could directly apply what we learned in class to my own creative work. The topics I wrote about include brand analysis, social media strategies, and some of my observations about cross-cultural communication and content trends. Writing blog posts made me realize that content is not just information—it is also a way to show my professionalism, express my ideas, and continue building my personal brand.
Through this project, I gained a new understanding of what “digital identity” means. Every detail of a website—from colors and fonts to the cover images and writing style—is a form of communication. Together, they tell the reader who I am, what I care about, and what kind of role I hope to play in the professional world. The most important thing I learned is that an online presence is part of a person’s brand. If we don’t actively tell our own story, others will interpret it for us. Building this website allowed me to combine content marketing, brand building, and storytelling for the first time, and create a digital space that truly belongs to me.
