Chloe Gong is a Music Business student at Columbia College Chicago, specializing in recorded music, publishing, and creative strategy.

Her work focuses on how copyright, artist development, and audience behavior influence the modern music landscape. She is particularly interested in the intersections between publishing, A&R research, and digital storytelling.

She also brings an international perspective to her work, drawing from cross-cultural experiences that shape how she understands audiences and storytelling in a global music landscape.

Her academic and project-based experience includes:

• Analysis of publishing deal structures and royalty models

• Label marketing and branding strategy development

• Research on sync licensing trends

• Audience and consumer behavior studies

• SEO and digital presence optimization for creative professionals